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Blog/Jason DeBerardinis
64 articles posted
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13h 7m to read total
Jason DeBerardinis

Jason DeBerardinis

Co-Founder at GRRO

Jason is the Co-Founder & CMO of GRRO, focused on helping businesses get recommended by AI search engines.

AI Search Statistics: 50+ Stats Every Marketer Needs in 2026

50+ AI Search Stats for 2026

March 2, 2026

AI Search Statistics: 50+ Stats Every Marketer Needs in 2026

Over 50 AI search statistics covering usage, market size, traffic, conversion rates,...

Jason DeBerardinisJason DeBerardinis|12 min read
What Is Answer Engine Optimization (AEO)? The 2026 Guide

What Is AEO? The New SEO

March 2, 2026

What Is Answer Engine Optimization (AEO)? The 2026 Guide

Answer Engine Optimization (AEO) is the practice of structuring your content to...

Jason DeBerardinisJason DeBerardinis|12 min read
What Is Generative Engine Optimization (GEO)? The Complete Guide for 2026

What Is GEO? The New SEO

March 2, 2026

What Is Generative Engine Optimization (GEO)? The Complete Guide for 2026

Generative Engine Optimization (GEO) is the practice of optimizing your content to...

Jason DeBerardinisJason DeBerardinis|14 min read
How to Get Your Business Recommended by ChatGPT

Get ChatGPT to Recommend You

March 2, 2026

How to Get Your Business Recommended by ChatGPT

A step-by-step guide to getting your business recommended by ChatGPT. Covers how...

Jason DeBerardinisJason DeBerardinis|13 min read
How to Optimize Your Website for AI Search in 2026

Optimize Your Site for AI Search

March 2, 2026

How to Optimize Your Website for AI Search in 2026

A step-by-step guide to optimizing your website for AI search engines like...

Jason DeBerardinisJason DeBerardinis|14 min read
The Complete AI Search Optimization Checklist for 2026

The AI Search Optimization Checklist

March 1, 2026

The Complete AI Search Optimization Checklist for 2026

A step-by-step AI search optimization checklist covering content structure, technical setup, schema...

Jason DeBerardinisJason DeBerardinis|14 min read
AI Search Optimization Tools: The Complete Comparison (2026)

10 AI Search Tools Compared

March 1, 2026

AI Search Optimization Tools: The Complete Comparison (2026)

A detailed comparison of the top AI search optimization tools in 2026,...

Jason DeBerardinisJason DeBerardinis|13 min read
How ChatGPT Search Works: A Technical Breakdown for Marketers

Inside ChatGPT's Search Engine

March 1, 2026

How ChatGPT Search Works: A Technical Breakdown for Marketers

ChatGPT search uses a Retrieval-Augmented Generation pipeline powered by Bing to find,...

Jason DeBerardinisJason DeBerardinis|13 min read
How to Get Your Brand Recommended by ChatGPT, Perplexity, and Claude

Get All 3 AI Engines to Recommend You

March 1, 2026

How to Get Your Brand Recommended by ChatGPT, Perplexity, and Claude

A step-by-step guide to getting your brand recommended by the AI search...

Jason DeBerardinisJason DeBerardinis|11 min read
The Complete Guide to LLM SEO in 2026

The Complete LLM SEO Guide

March 1, 2026

The Complete Guide to LLM SEO in 2026

LLM SEO is the practice of optimizing your content so that large...

Jason DeBerardinisJason DeBerardinis|16 min read
How to Write Content That Gets Cited by AI Engines

Write Content AI Actually Cites

March 1, 2026

How to Write Content That Gets Cited by AI Engines

Content that gets cited by AI engines like ChatGPT, Perplexity, and Gemini...

Jason DeBerardinisJason DeBerardinis|16 min read
AI Search Is Replacing Google: What 800 Million Weekly Queries Mean for Your Business

AI Search Is Replacing Google

February 28, 2026

AI Search Is Replacing Google: What 800 Million Weekly Queries Mean for Your Business

AI search engines now process 800M+ queries per week with 527% YoY...

Jason DeBerardinisJason DeBerardinis|10 min read
The Content Structure AI Engines Love: How to Format for Recommendations

Content Structure AI Engines Love

February 28, 2026

The Content Structure AI Engines Love: How to Format for Recommendations

Content structure determines whether AI engines can extract and recommend your content....

Jason DeBerardinisJason DeBerardinis|14 min read
How to Get Your E-commerce Store Recommended by AI

Get Your Store AI Recommended

February 28, 2026

How to Get Your E-commerce Store Recommended by AI

AI search engines are becoming a primary product discovery channel for online...

Jason DeBerardinisJason DeBerardinis|11 min read
How to Use FAQ Schema to Improve AI Visibility

FAQ Schema: 40% More AI Citations

February 28, 2026

How to Use FAQ Schema to Improve AI Visibility

FAQ schema markup gives AI search engines a structured, machine-readable format to...

How AI Search Engines Decide What to Recommend: The RAG Pipeline Explained

How AI Decides What to Recommend

February 28, 2026

How AI Search Engines Decide What to Recommend: The RAG Pipeline Explained

AI search engines use a Retrieval-Augmented Generation pipeline to decide what to...

Jason DeBerardinisJason DeBerardinis|12 min read
How to Appear in Perplexity AI Search Results

Appear in Perplexity Search

February 28, 2026

How to Appear in Perplexity AI Search Results

Perplexity AI uses a RAG pipeline that pulls from Bing, Brave, and...

Jason DeBerardinisJason DeBerardinis|11 min read
How to Get Your Local Business Recommended by AI

Local Business? Get AI Recommended

February 28, 2026

How to Get Your Local Business Recommended by AI

AI search engines are becoming the first place consumers look for local...

Jason DeBerardinisJason DeBerardinis|13 min read
How to Optimize for Google AI Overviews

Optimize for Google AI Overviews

February 28, 2026

How to Optimize for Google AI Overviews

Google AI Overviews generate AI-powered summaries at the top of search results,...

Jason DeBerardinisJason DeBerardinis|12 min read
Perplexity vs ChatGPT vs Gemini: How Each AI Engine Recommends Differently

Perplexity vs ChatGPT vs Gemini

February 28, 2026

Perplexity vs ChatGPT vs Gemini: How Each AI Engine Recommends Differently

Each AI search engine pulls from different sources, favors different content types,...

Jason DeBerardinisJason DeBerardinis|13 min read
How to Get Your SaaS Product Recommended by AI

Get Your SaaS AI Recommended

February 28, 2026

How to Get Your SaaS Product Recommended by AI

AI search engines now influence over 40% of SaaS buying decisions. Here...

Jason DeBerardinisJason DeBerardinis|12 min read
How to Build Topical Authority for AI Search Engines

Topical Authority: AI's #1 Signal

February 28, 2026

How to Build Topical Authority for AI Search Engines

Topical authority is the single strongest signal that determines whether AI search...

Jason DeBerardinisJason DeBerardinis|14 min read
What Is AI Search Optimization? The Complete Guide for 2026

What Is AI Search Optimization?

February 28, 2026

What Is AI Search Optimization? The Complete Guide for 2026

AI search optimization is the practice of positioning your brand to get...

Jason DeBerardinisJason DeBerardinis|10 min read
How AI Search Is Changing the Marketing Funnel

AI Killed the Marketing Funnel

February 26, 2026

How AI Search Is Changing the Marketing Funnel

AI search engines are compressing the traditional marketing funnel by letting users...

Jason DeBerardinisJason DeBerardinis|12 min read
AI Search Optimization for B2B vs B2C: Key Differences

B2B vs B2C: AI Playbooks Differ

February 26, 2026

AI Search Optimization for B2B vs B2C: Key Differences

B2B and B2C businesses need fundamentally different AI search optimization strategies. Learn...

Jason DeBerardinisJason DeBerardinis|11 min read
How to Create Comparison Pages That AI Engines Love

Comparison Pages Are AI's Favorite

February 26, 2026

How to Create Comparison Pages That AI Engines Love

Comparison pages are one of the most retrieved content types by AI...

Jason DeBerardinisJason DeBerardinis|13 min read
How to Use Customer Reviews to Boost AI Visibility

Reviews Are AI's Trust Signal

February 26, 2026

How to Use Customer Reviews to Boost AI Visibility

Customer reviews are one of the strongest trust signals AI search engines...

Jason DeBerardinisJason DeBerardinis|12 min read
Entity SEO: How to Make AI Engines Understand Your Brand

Make AI Understand Your Brand

February 26, 2026

Entity SEO: How to Make AI Engines Understand Your Brand

Entity SEO is the practice of building a clear, verifiable brand identity...

Jason DeBerardinisJason DeBerardinis|12 min read
What Google's AI Overviews Mean for Your SEO Strategy

AI Overviews Changed Google Forever

February 26, 2026

What Google's AI Overviews Mean for Your SEO Strategy

Google's AI Overviews are changing the SEO landscape by providing AI-generated answers...

Jason DeBerardinisJason DeBerardinis|12 min read
Structured Data for AI Search: Beyond Basic Schema Markup

Advanced Structured Data for AI

February 26, 2026

Structured Data for AI Search: Beyond Basic Schema Markup

Basic schema markup is not enough for AI search visibility. Learn advanced...

Jason DeBerardinisJason DeBerardinis|11 min read
Why Traditional SEO Is Not Enough in 2026

SEO Alone Won't Save You

February 26, 2026

Why Traditional SEO Is Not Enough in 2026

Traditional SEO alone cannot sustain organic growth in 2026. With AI search...

Jason DeBerardinisJason DeBerardinis|12 min read
Why 97% of Brands Are Invisible to AI Search (And How to Fix It)

Why 97% Are Invisible to AI

February 26, 2026

Why 97% of Brands Are Invisible to AI Search (And How to Fix It)

With 800M+ weekly AI search queries, most brands are completely invisible to...

Jason DeBerardinisJason DeBerardinis|10 min read
AI Recommendation Score: What It Is and Why It Matters

Your AI Score Is Probably a 15

February 24, 2026

AI Recommendation Score: What It Is and Why It Matters

Your AI Recommendation Score tells you exactly how visible your brand is...

Jason DeBerardinisJason DeBerardinis|10 min read
What Is an AI Visibility Score and How Is It Calculated?

Your AI Visibility Score Decoded

February 24, 2026

What Is an AI Visibility Score and How Is It Calculated?

An AI Visibility Score measures how often and how prominently AI search...

Jason DeBerardinisJason DeBerardinis|14 min read
How Claude AI Decides What to Recommend

How Claude Decides to Recommend

February 24, 2026

How Claude AI Decides What to Recommend

Claude AI from Anthropic uses training data, constitutional AI principles, and a...

Jason DeBerardinisJason DeBerardinis|14 min read
How Google Gemini Recommends Brands: The Complete Guide

How Gemini Recommends Brands

February 24, 2026

How Google Gemini Recommends Brands: The Complete Guide

Google Gemini uses Google Search, the Knowledge Graph, and Shopping data to...

Jason DeBerardinisJason DeBerardinis|12 min read
How Perplexity AI Works: What Marketers Need to Know

How Perplexity Really Works

February 24, 2026

How Perplexity AI Works: What Marketers Need to Know

Perplexity AI uses a multi-index retrieval system that searches Bing, Brave, and...

Jason DeBerardinisJason DeBerardinis|13 min read
How to Create a Knowledge Hub That AI Engines Trust

Build a Knowledge Hub AI Trusts

February 24, 2026

How to Create a Knowledge Hub That AI Engines Trust

A knowledge hub is a structured content architecture built around pillar pages,...

Jason DeBerardinisJason DeBerardinis|16 min read
How to Repurpose Existing Content for AI Search

Your Content Is Already AI-Ready

February 24, 2026

How to Repurpose Existing Content for AI Search

You do not need to start from scratch to get recommended by...

Jason DeBerardinisJason DeBerardinis|15 min read
How AI Search Will Impact Paid Advertising in 2026

AI Search Is Killing Your Ad Spend

February 22, 2026

How AI Search Will Impact Paid Advertising in 2026

AI search is reshaping the paid advertising landscape by reducing ad clicks,...

Jason DeBerardinisJason DeBerardinis|12 min read
AI Search Optimization for Healthcare: YMYL Considerations

Healthcare's Secret AI Advantage

February 22, 2026

AI Search Optimization for Healthcare: YMYL Considerations

Healthcare brands face unique challenges in AI search due to YMYL (Your...

Jason DeBerardinisJason DeBerardinis|10 min read
The Brands Winning at AI Search in 2026 (And What They Do Differently)

How HubSpot Wins at AI Search

February 22, 2026

The Brands Winning at AI Search in 2026 (And What They Do Differently)

Some brands consistently appear in AI search recommendations while competitors remain invisible....

Jason DeBerardinisJason DeBerardinis|14 min read
AI Search and E-E-A-T: What Google's Quality Standards Mean for LLM Visibility

E-E-A-T Is AI's Trust Framework

February 22, 2026

AI Search and E-E-A-T: What Google's Quality Standards Mean for LLM Visibility

Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) has become the de facto...

Jason DeBerardinisJason DeBerardinis|13 min read
How to Audit Your AI Search Visibility in 30 Minutes

Audit Your AI Visibility in 30 Min

February 22, 2026

How to Audit Your AI Search Visibility in 30 Minutes

A step-by-step guide to manually checking whether ChatGPT, Perplexity, Gemini, and other...

Jason DeBerardinisJason DeBerardinis|10 min read
How to Build a Multi-Source Presence for AI Search

Multi-Source = 4x More AI Picks

February 22, 2026

How to Build a Multi-Source Presence for AI Search

AI engines cross-reference your brand across Reddit, LinkedIn, review platforms, Wikipedia, and...

Jason DeBerardinisJason DeBerardinis|12 min read
How to Write Product Pages That Get Recommended by AI

Product Pages AI Actually Recommends

February 22, 2026

How to Write Product Pages That Get Recommended by AI

AI engines recommend products, not just content. Learn how to structure product...

The Rise of Zero-Click AI Search: What It Means for Your Brand

Zero-Click Search Changes Everything

February 22, 2026

The Rise of Zero-Click AI Search: What It Means for Your Brand

Zero-click AI search delivers complete answers without sending users to your website....

Jason DeBerardinisJason DeBerardinis|12 min read
Building Authority Signals That Get Your Brand Recommended by AI

5 Signals AI Needs to Recommend You

February 20, 2026

Building Authority Signals That Get Your Brand Recommended by AI

AI search engines recommend brands they trust. Here are the specific authority...

Jason DeBerardinisJason DeBerardinis|14 min read
Case Study: How a B2B SaaS Brand Went from 0 to 35% AI Recommendation Rate

0 to 35% AI Recommended in 90 Days

February 18, 2026

Case Study: How a B2B SaaS Brand Went from 0 to 35% AI Recommendation Rate

A B2B project management platform went from being recommended by 0 of...

Jason DeBerardinisJason DeBerardinis|12 min read
Case Study: Sheath Went from 12% to 34% LLM Citation Rate in 4 Months

Sheath: 12% to 34% Citations

February 18, 2026

Case Study: Sheath Went from 12% to 34% LLM Citation Rate in 4 Months

Sheath was barely showing up in AI search results. After identifying their...

Jason DeBerardinisJason DeBerardinis|13 min read
Case Study: How an Ecommerce Brand Captured 2,800 Monthly AI Referrals

$0 to $38K From AI Referrals

February 16, 2026

Case Study: How an Ecommerce Brand Captured 2,800 Monthly AI Referrals

A DTC skincare brand was invisible to AI search while competitors captured...

Jason DeBerardinisJason DeBerardinis|13 min read
Case Study: Kelly's Landscaping Went from 8% to 33% LLM Citation Rate in 5 Months

Kelly's Landscaping: 8% to 33%

February 16, 2026

Case Study: Kelly's Landscaping Went from 8% to 33% LLM Citation Rate in 5 Months

Kelly's Landscaping was invisible to AI search engines despite being the top-rated...

Jason DeBerardinisJason DeBerardinis|14 min read
Case Study: How Responses Overtook Their Top Competitor in AI Recommendations by Day 60

Responses Flipped It in 60 Days

February 16, 2026

Case Study: How Responses Overtook Their Top Competitor in AI Recommendations by Day 60

Responses started at 14% visibility while their competitor sat at 30%. Within...

Jason DeBerardinisJason DeBerardinis|12 min read
Case Study: How a Local Business Got Recommended by AI in 60 Days

AI Recommended in Just 60 Days

February 14, 2026

Case Study: How a Local Business Got Recommended by AI in 60 Days

A local dental practice went from completely invisible to AI search engines...

Case Study: How Spoil Reached 38% Visibility Across 4 AI Engines in 6 Months

Spoil: 38% Across 4 AI Engines

February 14, 2026

Case Study: How Spoil Reached 38% Visibility Across 4 AI Engines in 6 Months

Spoil started at 15% visibility with inconsistent coverage. They now show up...

Jason DeBerardinisJason DeBerardinis|11 min read
Case Study: Trending Went from 11% to 34% LLM Citation Rate in 3 Months

Trending: 11% to 34% in 3 Months

February 14, 2026

Case Study: Trending Went from 11% to 34% LLM Citation Rate in 3 Months

Trending, a social media analytics SaaS platform, was losing competitive deals because...

Jason DeBerardinisJason DeBerardinis|14 min read
Case Study: LedgrLink Went from 15% to 36% LLM Citation Rate in 4 Months

LedgrLink Improved AI Visibility in 4 Months

February 12, 2026

Case Study: LedgrLink Went from 15% to 36% LLM Citation Rate in 4 Months

LedgrLink, a fintech accounting platform for small businesses, was being overlooked by...

Jason DeBerardinisJason DeBerardinis|16 min read
Schema Markup for AI Search: The Technical Guide to Getting Recommended

Schema Markup = 2.7x More Citations

February 12, 2026

Schema Markup for AI Search: The Technical Guide to Getting Recommended

Structured data markup is one of the most effective technical strategies for...

Jason DeBerardinisJason DeBerardinis|13 min read
Case Study: Lifetime Electro Went from 8% to 31% LLM Citation Rate in 5 Months

Lifetime Electro: 0 to 3 AI Engines

February 10, 2026

Case Study: Lifetime Electro Went from 8% to 31% LLM Citation Rate in 5 Months

Lifetime Electro was nearly invisible across AI search engines despite strong product...

The Future of AI Search in 2026: 7 Predictions for Brand Visibility

7 AI Search Predictions for 2026

February 10, 2026

The Future of AI Search in 2026: 7 Predictions for Brand Visibility

AI search is growing at 527% year over year and reshaping how...

Jason DeBerardinisJason DeBerardinis|12 min read
Case Study: Newsletter Co Went from 14% to 37% LLM Citation Rate in 3 Months

Newsletter Co: 14% to 37% in 3 Months

February 8, 2026

Case Study: Newsletter Co Went from 14% to 37% LLM Citation Rate in 3 Months

Newsletter Co had a massive content library but almost no AI search...

Jason DeBerardinisJason DeBerardinis|10 min read
The RAG Pipeline: How AI Actually Finds and Recommends Your Brand

The RAG Pipeline Explained

February 8, 2026

The RAG Pipeline: How AI Actually Finds and Recommends Your Brand

AI search engines use Retrieval-Augmented Generation to find and recommend brands. Understanding...

Jason DeBerardinisJason DeBerardinis|13 min read
Case Study: Reiki Master Went from 12% to 58% LLM Citation Rate in 6 Months

Reiki Master Broke the YMYL Barrier

February 6, 2026

Case Study: Reiki Master Went from 12% to 58% LLM Citation Rate in 6 Months

Reiki Master, a holistic wellness practitioner directory, was nearly invisible across AI...

Jason DeBerardinisJason DeBerardinis|10 min read
Measuring the ROI of AI Search Visibility: A Framework for Marketing Leaders

Measuring AI Search ROI

February 6, 2026

Measuring the ROI of AI Search Visibility: A Framework for Marketing Leaders

AI search referrals convert at 4.4x the rate of traditional organic traffic....

Jason DeBerardinisJason DeBerardinis|13 min read

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