The AEO platform.
Built for agencies.
Built by an ecommerce founder and an engineer who saw AI rewrite search before the rest of the industry caught on.
Brands already running GRRO
A year ago, I asked ChatGPT, “best knife roll for a professional chef.”
And instead of recommending Sheath — my own knife roll company — it was recommending my competitors. I wasn’t even on the list.
But that was the moment I realized the importance of AI and how customers now find businesses. They were using ChatGPT and Perplexity to find brands like mine, and I was still optimizing for Google.
So I partnered with Jake O’Brien to build the software.
I wanted Sheath to be the company AI recommends.
And everything changed.
Customers started finding Sheath through ChatGPT. Convention organizers reached out for partnerships because they’d ask AI for the top knife roll brands. Copilot even started recommending us.
Then a customer sent me this:
“PS, I asked Microsoft CoPilot who the ‘hands down best knife kit’ for chefs was. It directed me to you. You have something going for you!!!!”
No ad. No outreach. Just GRRO’s software doing its job.
Sheath is the proof. GRRO is the playbook.
If AI isn’t mentioning your business when someone asks about your space, your competitor is getting those customers for free.
Stop optimizing for where your customers were, and start optimizing for where they’re going.
What GRRO does
GRRO is an AI search visibility platform that tracks how brands appear in answers from ChatGPT, Perplexity, Gemini, Claude, and Grok. As billions of users shift from traditional search engines to AI-powered answer engines, GRRO gives brands the tools to monitor and improve their presence in this new discovery channel.
The platform provides real-time citation tracking, content scoring across 9 analyzers, visibility gap analysis against competitors, and technical auditing across 7 readiness categories. Built for marketing teams, SEO professionals, and brand strategists who need to close the gap between traditional search optimization and generative engine optimization.
Traditional SEO tools were designed for keywords, backlinks, and search result pages. They cannot tell you whether an LLM recommends your brand or what content changes would improve your citation rate. GRRO was built specifically to solve this problem.
How we work
Ease of use
We design every feature and every screen to feel simple and magical. No hard learning curve. If something isn’t obvious, we redesign it until it is.
Customer first
You’re our priority. A real human on every account, not a support ticket queue. Need a feature or have a request? We listen and we ship it.
Speed of delivery
When the AI engines change something, your clients shouldn’t wait a quarter to keep up. Fixes ship the day we find them. Features ship the week you ask for them. The bar is days, not sprints.
Excellence always
Every report, every dashboard, every fix. If it’s going in front of your client, it has to be right. There’s no “good enough” here. Only “your client would brag about this.”
See how AI talks about your clients
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