AI search visibility for travel & hospitality
Travelers ask AI where to stay, eat, and visit. Make sure AI recommends your property.
Trusted by 2,400+ brands to track their AI visibility
Your next guest is asking AI, not browsing OTAs
The way travelers plan trips has changed. Before a guest visits Booking.com, reads TripAdvisor reviews, or calls your front desk, they are asking ChatGPT, Perplexity, or Gemini: "What is the best boutique hotel in Barcelona?" or "Where should I eat near Times Square?"
If the AI does not mention your property, you are invisible to an entire generation of travelers who trust AI recommendations over traditional booking platforms. No amount of OTA advertising or review management will help if the AI engine your guest trusts recommends a competitor instead.
The problem is that most travel and hospitality brands have no idea where they stand in AI search. They do not know which AI engines mention them, which destinations trigger their brand, or what competing properties are doing differently to get recommended.
How GRRO helps travel brands win in AI search
From tracking to optimization to attribution, GRRO gives hospitality teams full visibility into how AI engines see their properties.
Track which properties AI recommends by destination
GRRO scans all 6 major AI engines daily and shows you exactly which prompts trigger your property. See your AI Recommendation Score for each destination and category, from luxury resorts to budget-friendly stays to fine dining.
For hospitality, this means understanding how AI positions your property in every market you serve, from "best hotel in Napa Valley" to "top family-friendly resort in Cancun."
See which hotels and restaurants dominate AI results
In hospitality, AI engines typically recommend a handful of properties per destination and category. GRRO shows you exactly who is winning those recommendations, what content they have that you do not, and generates content briefs to help you close the gap.
Stop guessing why a competitor shows up in ChatGPT and you do not. GRRO gives you the specific prompts, topics, and content strategies that differentiate recommended properties from invisible ones.
Attribute AI recommendations to bookings
Getting recommended is only half the battle. The GRRO Attribution Pixel tracks when visitors arrive from AI engines and connects those visits to room bookings, restaurant reservations, and tour purchases.
For the first time, hospitality marketing teams can report on AI search as a channel with real numbers, not guesswork. Show your ownership group exactly how many bookings came from AI recommendations.
Everything hospitality brands need for AI visibility
A complete platform built for the way travel and hospitality brands grow.
Destination tracking
Track AI visibility for every destination, city, and region you serve. See which locations AI recommends your property for and which destinations are blind spots in your AI presence.
Review aggregation insights
AI engines weigh reviews from multiple platforms when recommending properties. GRRO shows you how your review profile across Google, TripAdvisor, and Yelp compares to competitors in AI results.
Seasonal content strategy
Travel recommendations shift with seasons. GRRO tracks how AI recommendations change throughout the year and helps you create content that captures seasonal demand before competitors do.
Property schema optimization
AI engines need structured data to understand your property, amenities, and offerings. GRRO audits your schema for hotels, restaurants, and attractions and tells you exactly what to add.
Competitor monitoring
See which hotels, restaurants, and attractions AI engines recommend instead of yours. GRRO reveals the specific content and signals that put competitors ahead in AI recommendations.
Booking attribution
Connect AI recommendations to real bookings and reservations. The GRRO Attribution Pixel tracks when visitors arrive from AI engines and ties those visits to room nights, table reservations, and tour bookings.
The numbers speak for themselves
of travelers ask AI for recommendations before booking
AI engines tracked simultaneously by GRRO
to get your first AI visibility score
average increase in AI recommendations within 90 days
We discovered that AI was recommending competing hotels in our destination for nearly every relevant prompt. After 90 days with GRRO, we optimized our content and schema, and direct bookings from AI-referred traffic grew by 57%. It is now our fastest-growing acquisition channel.
James Rivera
Director of Marketing, Seaside Collection Hotels
Get recommended by AI today
Join the brands using GRRO to show up when AI recommends the best in their industry.
