Meet the authors

The team behind the GRRO blog, writing about AI search visibility, generative engine optimization, and the future of brand discovery.

Jason DeBerardinis

Co-Founder & CMO at GRRO

Jason is the Co-Founder & CMO of GRRO. Before GRRO, he ran SHEATH, a premium leather goods ecommerce brand selling handmade knife rolls to professional chefs. Around 2024 he watched the buyer journey shift in real time — customers stopped searching Google and started asking ChatGPT 'what's the best knife roll for chefs?' Sheath was invisible. That became the origin story for GRRO: the platform Jason wished he had then. Today he leads distribution, customer development, and the agency-first positioning that defines how GRRO goes to market.

64 articles·13h 7m total read time

GRRO Team

The GRRO Team

The team behind GRRO, the AI search visibility platform.

0 articles·0m total read time

Jake O'Brien

Co-Founder & CEO at GRRO

Jake is the Co-Founder & CEO of GRRO. He built the platform from scratch — the scanning engine that queries ChatGPT, Perplexity, Gemini, Claude, and Grok in parallel; the multi-brand dashboard agencies use to run AEO across their full client roster; the white-label deliverable engine; and the attribution pixel that ties AI referrals back to revenue. Engineering with a product brain. Most days he splits time between customer calls and the codebase, shipping whatever agencies need next to deliver AI search at scale.

5 articles·47m total read time